Original Content
We develop and own films and new entertainment formats, built with generative AI as a craft tool and structured for platform licensing.
Showreel '26
Full-Stack Tech-Entertainment Studio
A full-stack tech-entertainment studiofounded by Verena Puhm
We don't ask what you'll watch next. We ask what you want to feel.
Original IPGenerative ProductionAffective Content Intelligence
What we believe
Mission
Our mission is to redefine the media industry by making technology foundational, not supplemental, to content creation. Through Affective Content Intelligence, we're expanding what entertainment can do for human wellbeing.
Values
- Regulation, not sedation — We are not building escape. We are building restoration. The goal is a more regulated nervous system, not a numbed one.
- Affect as design input — Emotional and physiological response is not an afterthought. It is the brief. Every creative decision is made in service of how the work moves through the body.
- Technology as foundation — We build original IP and the systems to understand it simultaneously. The story and the science are one project.
- Heal, don't hijack — In a media landscape built on overstimulation, we treat audience wellbeing as a non-negotiable design constraint, not a marketing claim.
- Culture forward — We make work that asks what media should become, not what it has always been.
Generative Production
We build generative AI directly into the production pipeline, from early development and visualization through production and post. Drawn from our founder's work leading generative film R&D at Luma AI.
Affective Content Intelligence
A proprietary approach that connects biometric response, stated viewer intent, and content exposure to understand how entertainment actually affects audiences. That intelligence feeds back into what we make.
02 / The Lab
Our founder built and ran the first cinematic R&D studio at a foundational AI company.We bring that infrastructure knowledge directly into original production and client work.
- 01Pipeline Intelligence & Customized WorkflowsEvery production is different. We build AI pipelines from scratch around each project: tool selection, workflow integration, and documentation, rather than forcing a creative vision into a template.
- 02Content Is Queen. Technology Serves Her.We develop new forms of storytelling, exploring what narrative can do when AI is built into the creative process from the first frame, not added in post.
- 03Affective Intelligence In PracticeWe connect biometric response and active audience input to content, building a proprietary dataset that could ultimately power affective discovery and tagging for studios and streaming platforms.
Our flagship format
Feelies
Feelies are immersive entertainment experiences designed to elicit specific emotional and physiological responses. Inspired by Aldous Huxley's fictional sensory movies, they reverse the dystopian premise: entertainment that starts with how you actually want to feel.
“We are bombarded by content built to capture attention. What if entertainment started with a different goal: creating experiences based on how people actually want to feel?”
Verena Puhm
Our Team
Founder, CEO
Verena "V" Puhm
Founder & CEO
Former Head of Dream Lab Los Angeles at Luma AI, Verena Puhm built the industry's first next-generation cinematic R&D studio, pioneered scalable AI-driven production pipelines across live-action, animation, and hybrid formats, and drove creative development and quality control of Luma's foundational models and agentic workflows. Her work has been recognized by Forbes, The Hollywood Reporter, and The Los Angeles Times.
Co-Founder, COO
James Stowe
Co-Founder, COO
James has spent 8+ years on the inside of streaming, building platform relationships at Netflix, Amazon Prime Video, Hulu, Roku, and Tubi. He knows how content moves, where it lands, and why it matters.
Producer
Morenike Dosu
Producer
Always in service of powerful storytelling and with two decades of global VFX & Animation experience at studios such as DreamWorks, Framestore, and The Moving Picture Company (MPC), Morenike bridges the gap between creative ambition and production reality.
Contact Us
Let's make something unforgettable.
Big ideas deserve bold execution. Share a few details about your project, idea, or vision, and we'll be in touch.